One operator per brand.
The person who diagnoses your brand is the person who builds it. No account managers, no junior layers, no slide factories.
The studio
A one-room studio for brands that would rather do less, better.
Principles
What we operate by.
Async by default.
Briefs replace discovery calls. Deliverables ship as documents and Loom videos. Live sessions are reserved for moments where real-time conversation adds something async can't.
Editorial discipline.
Every asset is written or designed with the same question underneath: could this be shorter, quieter, or more precise?
A small number of brands at a time.
Precision doesn't scale by adding people. It scales by removing them. We work with fewer brands so each one gets the attention the retainer implies.
Method
Three moves. In order.
01
Decant
Strip the brand to what actually moves the metric. No more pillars, no more wheels, no more 40-slide decks.
In practice: audit the current brand system against three questions. What's a claim your competitors also make? What's a visual element that's decorative rather than functional? What's a channel you're operating out of obligation, not conviction? Everything in those buckets goes.
02
Compose
Rebuild around one decisive insight - the one that makes every channel, asset and email easier to write.
In practice: identify the single insight your category rewards but your competitors won't say. Rebuild the identity, the copy system, and the funnel around that insight. If the insight is right, every future decision gets easier - not harder.
03
Compound
Every asset earns its place by doing more work, not by being one more piece in the queue.
In practice: every content piece, every email, every landing is designed to be reused, recut, or referenced later. A brand compounds when the twelfth month of work leverages the first three - not when it produces twelve times more.
The operator
Jorge Silva
Founder · Brand strategy and growth
Before running campaigns, I spent two years in customer experience - reading what people actually write when a product doesn't arrive, when a page doesn't load, when an offer doesn't make sense. You learn quickly that most conversion problems are communication problems.
That's how I approach marketing now. Before touching the budget, I look at what the funnel is telling people, and where it stops making sense to them.
- Marketing graduate. Meta-certified.
- Works remotely with ecommerce brands across Latin America, Australia and Canada.
- One operator, start to finish - the person who diagnoses your brand is the person who writes the copy, builds the system and runs the media.
- Async by default: briefs instead of discovery calls, deliverables as documents and Loom.
- Also builds Haiku Prompts, a toolkit of prompts and Claude Skills for freelance marketers.
Engagements
What working together costs.
Four fixed tiers. Three-month commitments. No negotiation, no custom quotes - the price is the price, and everything included is listed.
Strategy Consultation
$495 AUD
One-time · Creditable against any plan
Brand & Growth Audit
$295 AUD
One-time · Creditable against any plan
Origin
Why the name.
A haiku is 17 syllables. It doesn't work by adding more - it works because everything unnecessary has already been removed. The form itself is the argument.
Wellness brands don't lose to bigger competitors. They lose to noisier ones. The studio exists to make the case for the opposite move: less, on purpose, where it counts.
The name isn't a metaphor. It's a method.
Non-services
Things we won't sell you.
- Discovery calls before a brief
- Slide decks longer than 12 pages
- Vanity metric reporting
- Retainers under three months
- Add-on hours billed by fraction
- Brand pillar wheels
If any of that is what you're shopping for, we'll say so - and refer you kindly to someone who does it well.
Elevate what already works.
We record a 10-minute Loom analyzing your brand, your funnel, and one specific lever to pull this week. No call. No pitch. Just signal.
Get your free brand evaluation
Reviewed within 72 hours. Limited to 5 per week.